YOUR INFORMATION
LOOKING AFTER
YOUR DETAILS
What we collect, why we need it, and what we never do with it.
Privacy Notice
Last updated: 17 September 2026
Who we are
Riverlily Working Dogs is run by Abbie Reid, trading as Riverlily Working Dogs, Lower Luton Road, Wheathampstead, St Albans, Hertfordshire AL4 8HW. We are responsible for the personal information you give us. If you have any questions about this notice, email info@riverlilyworkingdogs.co.uk.
What we collect
Your details: your name, email address, mobile number and, where you give it, an emergency contact.
Your dog's details: name, breed, age, sex, training experience, and any health or behaviour information you share with us.
Bookings and payments: what you have booked, when, and whether you have paid. We do not store card details; card payments are handled securely by our payment provider.
Messages: emails, form submissions and messages you send us.
Photos and video taken during training, as set out in our terms.
Website use: our website provider uses cookies to keep the site working and to measure visits. You can manage cookies through the banner on our website.
How we use it, and why
To take and manage your bookings, because we need it to provide the training you have booked.
To keep you, your dog and other clients safe at training, because it is in everyone's legitimate interest, and to meet our insurance requirements.
To keep you informed about your training, including changes, cancellations and course updates, and to add you to the WhatsApp group for your course.
To tell you about new courses and events, only where you have agreed or where you have trained with us before. You can opt out at any time.
To share photos and videos on our website and social media, unless you have asked us not to.
To keep financial records, because the law requires it.
Who we share it with
We never sell your information. We share it only with:
our trainers, so they can run your sessions;
the providers that run our business, such as our website and booking system (Wix), our email (Google Workspace) and our payment provider;
JNL Collective, who help us manage our website, bookings and enquiries;
anyone we are legally required to share it with.
Some of these providers may store information outside the UK. Where they do, they use approved safeguards to protect it.
How long we keep it
We keep your details while you train with us and for up to two years after your last booking, so we can welcome you back. We keep booking and payment records for six years, as required for tax. After that, we delete or anonymise them.
Your rights
You have the right to:
ask for a copy of the information we hold about you;
ask us to correct anything that is wrong;
ask us to delete your information;
ask us to restrict or stop using it;
withdraw your consent at any time, where we rely on it;
ask us to transfer your information to someone else.
To use any of these rights, email info@riverlilyworkingdogs.co.uk. We will reply within one month.
Complaints
If you are unhappy with how we use your information, please tell us first so we can put it right. You can also complain to the Information Commissioner's Office at ico.org.uk.
Changes to this notice
We may update this notice from time to time. The latest version will always be on this page.